DTC operator framework, ad strategy playbook, product research. Curated for Scoutlite practice.
从 Taylor Holiday, Cody Plofker, Andrew Faris, Brett Curry, Mike Ryan, Sean Frank, Nik Sharma, Aaron Levy, Bryan Cano, Frederick Vallaeys 10 个 DTC operator 抓取 2025-2026 verbatim 内容 + Q1 2026 Tinuiti 基准 + Optmyzr 2 万账户 RSA 研究. 8 条针对 Scoutlite 的 tactical actions.
Common Thread Collective 创始人 Taylor Holiday "2026 E-commerce Masterclass" 视频精华. 财务 + 营销 + 产品三位一体的利润系统, 三层预测模型 (Spend × aMER, Cohort LTV, Event Effect), 指标金字塔 (Cash Flow → CM → Business Metrics → Customer Metrics → 平台 ROAS), Peak 套利, 增量性测试.